"This is the true story of Mokhtar Alkhanshali, a young Yemeni American raised in San Francisco who, having tried his hand at various jobs (doorman, care salesman), hears the call of coffee. Although there are divergent accounts of where coffee began (Ethiopia dukes it out with Yemen as the great originator), Mokhtar's homeland has as fair a claim as any; however, with the growth of what is called 'speciality coffee', and with the troubles Yemen has experienced politically, it's lost its standing in the coffee market..."
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